1. What information do we collect?
We collect the following information so that we can process your orders and give you a secure experience:
- Personal data: Name, email address, delivery address, phone number.
- Payment information: Payment method (e.g. card number via Stripe/Klarna), billing address.
- Technical data: IP address, device information, browser type (via cookies).
- Voluntary information: Feedback, product reviews or design files you upload.
2. How do we use your information?
We process your information only for specific purposes:
- Order handling: Sending products, confirming payment, communicating about delivery.
- Customer support: Answering questions by email or phone.
- Legal requirement: Complying with Swedish accounting and tax laws (e.g. VAT returns).
- Reminder about an unfinished purchase: If you enter your e-mail address in the checkout but do not complete the purchase, or the payment does not go through, we may send you one reminder. The address is used only for that, and you can unsubscribe directly in the e-mail.
- Marketing: Sending offers only with your consent (you can unsubscribe at any time).
3. Legal basis for processing
- Performance of a contract: Information required to complete the purchase (e.g. address).
- Legitimate interest: A single reminder about a purchase you started yourself. You can object at any time via the link in the e-mail.
- Consent: For newsletters or the use of analytics cookies.
- Legal obligation: We keep invoices for 7 years under the Swedish Accounting Act (Bokföringslagen).
4. Sharing information with third parties
We share data only with trusted partners when necessary:
- Payment services: Stripe, Klarna, PayPal, Swish (encrypted payment processing).
- Logistics partners: PostNord, DHL (parcel delivery).
- Technical providers: Björntech AB (only for operating Swish).
- Website infrastructure: Cloudflare (security and performance).
We ensure that all partners comply with the GDPR.
5. Your rights under the GDPR
You have the right to:
- Request a copy of all the information we hold about you.
- Have incorrect information corrected (e.g. a change of address).
- Request erasure of data that is no longer needed.
- Object to direct marketing (via a button in every email).
- Request data portability (transferring your information to another service).
- Restrict the processing of your information in certain cases.
6. Cookies & tracking
We use:
- Necessary cookies: To make your shopping cart work (no consent required).
- Analytics cookies (Google Analytics): Measure visits to the website – you can say no via the cookie banner.
- Marketing cookies: Show relevant ads on social media (e.g. Facebook Pixel).
For more information, see our Cookie policy.
7. Data protection
We take security seriously through:
- SSL encryption across the whole website (the padlock icon in your browser).
- Restricted staff access – authorised employees only.
- Regular security checks of our systems.
- Secure payment processors that are PCI DSS certified.
8. Retention period
We keep your information for as long as necessary:
- Customer account: For as long as the account is active and for 2 years after the last activity.
- Order information: 7 years under the Swedish Accounting Act (Bokföringslagen).
- Details from an unfinished purchase: E-mail, name and address entered in the checkout without completing the purchase are deleted after at most 30 days.
- Marketing information: Until you unsubscribe from the newsletter.
- Cookies: In accordance with our cookie policy (usually 12–24 months).
9. Transfers to third countries
Some of our service providers may be based outside the EU/EEA. In such cases, we ensure that:
- Adequate safeguards are in place (e.g. the EU standard contractual clauses).
- Your rights under the GDPR are upheld.
10. Children and privacy
Our website is not aimed at people under the age of 16. We do not knowingly collect personal data from children under 16 without a parent's consent.
Contact information
Responsible for data protection: Felix Wackenhuth
Email: felix@printonion.com
General enquiries: info@printonion.com
Phone: +46 10 430 01 34
Postal address: DW Development AB, Järnvägsgatan 15, 543 50 Tibro, Sweden
Org. no.: 559454-1822
11. Changes to this policy
We update this policy as needed. The latest version is always available on this page. If we make significant changes, we will notify you by email or with clear information on the website.
12. Right to lodge a complaint
If you are dissatisfied with how we handle your personal data, you have the right to lodge a complaint with Integritetsskyddsmyndigheten (IMY), the Swedish Authority for Privacy Protection:
Integritetsskyddsmyndigheten
Box 8114, 104 20 Stockholm, Sweden
Phone: +46 8 657 61 00
Email: imy@imy.se
Website: www.imy.se
